What happens when a private equity veteran leaves the boardroom to build the infrastructure behind modern storytelling?
In this episode of Authority Architects, we speak with Magnus, CEO and co founder of Sanity, about why content has become one of the most critical systems inside modern businesses.
Magnus explains how content, when treated as data, powers everything from digital products and ecommerce to marketing funnels and brand experiences. He shares how Sanity grew to nearly $50M in ARR largely through developer trust, inbound growth, and a deep focus on systems over shortcuts.
You will learn:
• Why content is no longer owned by marketing alone
• How automation enables better creativity, not less
• What content operations really means for scaling brands
• Why storytelling depends on infrastructure as much as ideas
This episode is essential listening for marketers, founders, and brand leaders navigating the future of content, product, and growth.
🎧 Listen now to learn how modern brands build stories that scale.