The Pin and Plan Podcast - Pinning with Purpose

Why Moments (Not Just Holidays) Boost Your Pins for Evergreen Pinterest Traffic


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Holidays aren’t the only time to get more eyes on your pins. In fact, the “everyday” moments — from a first apartment move-in to your audience’s first hot coffee of fall — can often bring more traffic than Christmas or Black Friday.

In this episode of the Pin & Plan Podcast, we’re diving into:

  • What a “moment” is and why it matters for your Pinterest SEO

  • Common mistakes pinners make when trying to use moments

  • My top go-to sources for finding trending, moment-worthy ideas (including Pinterest Predicts and Google Trends)

  • How to repurpose your existing content into moment-driven pins with before-and-after examples

  • The right way to use the same pin for different occasions without getting flagged as spam

💡 Pin & Plan Tip of the Week: Take one existing pin and give it a “moment” makeover — change the title and description to tie it to a life stage, event, or seasonal mood, then repin it to a relevant board.

🚀 3-Day Action Challenge:
Day 1 → Find 3–5 moments your audience cares about.
Day 2 → Pick one existing piece of content that fits a moment.
Day 3 → Create a pin for that moment and publish it.

🎧 Listen in to start getting those all-year-round traffic spikes — no holiday required.

📌 Pinterest CTA
Try the challenge and tag me @bodymindmood on the PBC so I can see your pin!

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The Pin and Plan Podcast - Pinning with PurposeBy Lisa Pinterest Pioneer — The Pin and Plan Podcast