Buildings 2.0

Why Monograph's CEO says monthly billing can save your design practice

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In this episode, Robert Yuen, CEO and co-founder of Monograph, discusses the vision behind Monograph as an operating system for architecture. He delves into the challenges of building software for the architecture industry, particularly the cold start problem and the importance of time tracking for efficiency. Robert emphasizes the need for a shift in invoicing practices from billable hours to value-based billing, and shares insights for new founders in the AEC space. He also explores the impact of AI on architectural workflows and the future capabilities of Monograph.



Takeaways

 

  • Monograph aims to be the operating system for architecture.
  • Time tracking is essential for architects to measure efficiency.
  • The cold start problem requires building initial capabilities carefully.
  • Invoicing should be based on value, not just hours worked.
  • Small firms make up 95% of the architecture industry.
  • AI is integrated into many features of Monograph.
  • Behavioral change in invoicing practices is a significant challenge.
  • Selling to AEC firms requires understanding their procurement dynamics.
  • The future of Monograph includes expanding capabilities beyond time tracking.
  • The journey to a fully integrated operating system for architecture will take time. 
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    Buildings 2.0By Integrated Projects