It sounds completely backwards, doesn’t it?

More customers should mean more success. More growth. More money. That’s what we’re taught, what we see online, and what most business advice seems to push us toward.

“Get more clients.”

And while none of those things are wrong, they can quietly lead you into a trap if you’re not careful.

Have a listen to this week's episode to find out what that trap is - and how to avoid it!