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Why More Salespeople Won't Fix Your Revenue Problem (with Toby Phelps)
Why does adding more salespeople rarely deliver more revenue?
Toby Phelps (Interim CRO, Fulfilmentcrowd, scaled SaaS businesses from £5M to £50M+ ARR) shares the two-pillar framework he uses to assess any commercial team, the metrics that actually predict sales performance, and why demand generation must scale before headcount.
You'll learn:
- The two-pillar model for assessing capability and traits
- Why the sales capacity fallacy kills growth in PE-backed businesses
- How to interview for coachability, curiosity and resilience, not just pedigree
#SalesHiring #CommercialLeadership #ScaleUp #PrivateEquity #SaaS #TeamBuilding
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By John VealWhy does adding more salespeople rarely deliver more revenue?
Toby Phelps (Interim CRO, Fulfilmentcrowd, scaled SaaS businesses from £5M to £50M+ ARR) shares the two-pillar framework he uses to assess any commercial team, the metrics that actually predict sales performance, and why demand generation must scale before headcount.
You'll learn:
- The two-pillar model for assessing capability and traits
- Why the sales capacity fallacy kills growth in PE-backed businesses
- How to interview for coachability, curiosity and resilience, not just pedigree
#SalesHiring #CommercialLeadership #ScaleUp #PrivateEquity #SaaS #TeamBuilding