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What if adding more software is actually making accounting firms less efficient?
Trent McLaren has spent 13 years in accounting technology and is the founder of Journey, and co-founder of Vinyl, an AI meeting intelligence platform built for accountants, and The Firm.
In this conversation, we unpack why more than 1,000 apps haven't made firms simpler, why highly skilled accountants often spend time on low-value work, and why the biggest operational bottlenecks usually have more to do with people and process than technology itself.
In this episode:
Connect with Trent:
LinkedIn: https://www.linkedin.com/in/trentmclaren/
Vinyl: https://usevinyl.com
The Firm: https://thefirm.media
Chapters
03:35 Who Trent is: Journey, Vinyl & The Firm
06:10 Why accounting is more complex than outsiders think
11:04 What's changed in firms, and what hasn't
15:06 Overwhelmed by choice: 1,000+ apps
16:51 Where firms actually break down
19:27 What the best firms do differently
25:48 Vinyl: turning meetings into action
30:15 The friction that quietly drains firms
33:18 Why process and people matter more than technology
34:40 What firms should be doing now
36:36 Where to find Trent
The Ledger is the accounting series of The Operator's Playbook, hosted by Bianca, founder of WeFlow. Honest conversations with the people building, leading, and modernising accounting firms.
At WeFlow, we help service businesses remove operational bottlenecks with practical AI systems and automation.
If you'd like to see where time is disappearing inside your business, visit weflowpro.com or connect with Bianca on Instagram @weflowpro.
New episodes every week. Subscribe so you don't miss the next conversation.
By Bianca BasilioWhat if adding more software is actually making accounting firms less efficient?
Trent McLaren has spent 13 years in accounting technology and is the founder of Journey, and co-founder of Vinyl, an AI meeting intelligence platform built for accountants, and The Firm.
In this conversation, we unpack why more than 1,000 apps haven't made firms simpler, why highly skilled accountants often spend time on low-value work, and why the biggest operational bottlenecks usually have more to do with people and process than technology itself.
In this episode:
Connect with Trent:
LinkedIn: https://www.linkedin.com/in/trentmclaren/
Vinyl: https://usevinyl.com
The Firm: https://thefirm.media
Chapters
03:35 Who Trent is: Journey, Vinyl & The Firm
06:10 Why accounting is more complex than outsiders think
11:04 What's changed in firms, and what hasn't
15:06 Overwhelmed by choice: 1,000+ apps
16:51 Where firms actually break down
19:27 What the best firms do differently
25:48 Vinyl: turning meetings into action
30:15 The friction that quietly drains firms
33:18 Why process and people matter more than technology
34:40 What firms should be doing now
36:36 Where to find Trent
The Ledger is the accounting series of The Operator's Playbook, hosted by Bianca, founder of WeFlow. Honest conversations with the people building, leading, and modernising accounting firms.
At WeFlow, we help service businesses remove operational bottlenecks with practical AI systems and automation.
If you'd like to see where time is disappearing inside your business, visit weflowpro.com or connect with Bianca on Instagram @weflowpro.
New episodes every week. Subscribe so you don't miss the next conversation.