Is your firm actually a business – or just a glorified job?In this episode of Habibis & Numbers, Ayman sits down with Arun Sachdev, UK accounting firm founder and tech advocate, to break down what’s really holding firms back from scaling – and why most of them don’t even realise it.They talk about:Why outsourcing isn’t a silver bulletThe real reason most firms struggle with growthHow to attract premium clients (and stop being everything to everyone)Branding, positioning, and showing up consistently onlineThe power of bold opinions, even if people disagreeIt’s unfiltered, practical, and packed with advice for firm owners who are tired of running on a hamster wheel and want to build something sustainable.👇 Subscribe for more digital accounting insights from the Middle East and beyond.