Most B2B marketing teams are sitting on untapped data. The ones winning deals are actually using it.

Tal Peretz, Co-Founder & CEO of Onfire AI, shares why generic AI outreach is failing marketers and what a smarter, data-first GTM strategy looks like. Tal breaks down the myths around AI adoption and how contextual intelligence is becoming the real differentiator in B2B.

In this episode, you'll learn:

• Why technical buyers' public communities are your most underused data source
• How to turn buying signals into context that earns a response
• How to train your AI outreach the way you'd train a new hire

Highlights:
(00:00) Meet Tal Peretz
(02:40) Why AI made outreach harder, not easier
(04:12) Mistakes in targeting technical buyers
(10:31) Scaling AI outreach without losing data trust
(14:19) The three levels of AI maturity
(17:19) What Tal looks for when hiring in the AI era

Resources:
Tal’s LinkedIn: https://www.linkedin.com/in/tal-peretz
Onfire AI website: https://onfire.ai
Gayle’s LinkedIn: https://www.linkedin.com/in/gaylekalvert/