The Brolletts with Colt & Greg

Why Most Athletes FAIL at Building Their Brand (And How to Fix It)


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In this episode of The Brolletts Podcast, we sit down with Ian Miller, former MLB player and host of The Nine Hole Podcast, to break down why most athletes fail at building their brand—and how you can avoid their mistakes.

Too many athletes wait until it's too late to start creating content and leveraging their influence. Ian shares his journey from pro ball to building a media brand, the mindset shift athletes need, and the exact steps you can take to build your brand while still playing.

Highlights from this episode include:
✅ The #1 mistake athletes make with social media 📱
✅ Why fear holds athletes back from content creation—and how to overcome it
✅ The best way to start creating content without it distracting from your sport
✅ How minor league and college athletes can get paid through their brand
✅ Ian’s content strategy that helped him reach 30M+ people in 6 months

🔔 Want More?
Subscribe to The Brolletts Podcast for weekly insights: ‬ @thebrolletts8253

📲 Follow Ian Miller:
YouTube:  @The9-Hole  
Instagram: @9holepodcast

💬 Your Turn: What’s the biggest thing you learned from Ian in this episode? Drop it in the comments below!

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The Brolletts with Colt & GregBy Colten Rollett & Greg Rollett