Most founders don't realise they're killing their brand until it's too late. The very growth they're chasing becomes the poison that destroys what made customers fall in love with them in the first place. Bryony Simpson has spent 20 years watching brilliant startups scale themselves into irrelevance—and she knows exactly why it happens. 🧠 Critical Founder Insights What You'll Learn:

▪️ Why 90% of scaling brands lose the human connection that built them

▪️ The four relationship principles every resilient brand must master

▪️ How to spot the early warning signs before your customers start leaving

▪️ Why personalised marketing often feels like spam (and what works instead)

▪️ The simple feedback loops that keep you connected as you grow

▪️ How tech and data can deepen relationships instead of destroying them

📖 Chapters 00:00 - Intro

01:21 - Human Connection Built Civilisation

04:15 - What's Actually Broken About Branding

09:12 - The Four Principles of Relationship Building

16:22 - Building Trust: Don't Break Promises

20:00 - Short-Term vs Long-Term Brand Thinking

23:04 - Knowing Yourself: The Brand Foundation

28:38 - Getting to Know Your Customer

37:48 - How Growth Destroys Customer Connection

48:05 - Becoming Human-Centred

52:13 - The Human-Centred Mindset in Practice

59:35 - How Data Can Build (Not Break) Relationships

1:06:36 - Growing Together: Evolution, Not Revolution

1:18:26 - The Solo Founder Challenge

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