Are you looking for a marketing unicorn who can do it all? In this episode, Betsy Wolking, President of AMA Cincinnati and Director of Marketing at Foster and Motley, joins Brian Erickson to debunk the biggest myths in business marketing.

Betsy shares why a Director of Marketing is actually a high-level project manager rather than a one-person production house.

We dive deep into the realities of marketing within highly regulated industries like financial services, navigating strict compliance boundaries, and how to build authentic human connections through video and social media. Whether you are a solo entrepreneur or a growing firm, learn the essential marketing fundamentals you need to reach your target audience and the truth about using AI as a tool to enhance your brand without losing the human touch.

Links and Resources:

Connect with Betsy Wolking:

LinkedIn: https://www.linkedin.com/in/betsy-wolking-8a661642/

Foster & Motley Profile: https://www.fosterandmotley.com/our-team/bios/betsy-l-wolking

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Web: https://www.cincinnatibusinesspodcast.com

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Apple Podcasts: https://podcasts.apple.com/us/podcast/unconventional-leadership-podcast/id1378659047

Spotify: https://open.spotify.com/show/4O6tNE9H2cuWba5Ovnum8C

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Connect with Brian:

LinkedIn: linkedin.com/u/bwerickson

Instagram: instagram.com/cincybizpod/

TikTok: tiktok.com/@cincybizpod Facebook: facebook.com/people/Cincinnati-Business-Podcast/

Spotify: open.spotify.com/show/50kMVlyZokuoLwzE2fwAmt?si=pk87NyzsQJGY6iE7OKpzmQ

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Marketing Strategy, Hiring a Marketer, AMA Cincinnati, Betsy Wolking, Business Growth Tips, Financial Services Marketing, Compliance in Marketing, Project Management, Digital Marketing Fundamentals, Cincinnati Business Podcast, AI in Marketing, Customer Journey, B2C Marketing, Wealth Management Marketing, Small Business Marketing