This audio analysis will walk you through the reasons why most companies have been left confused when assessing performance reports. You will see how confusing charts, focus on non-meaningful metrics, and poor usage of alignment have left most companies with more confusion than insight. Learn how Marketing in the Digital realm means performance information is supposed to inform insight, not bury it. The trends have focused on improper performance reports, poor attention to KPI indicators, and most importantly, poor aims of budget usage when tracking information in a different manner each time. 

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