Everyone is making content right now. Everyone has a camera, everyone is posting... and most people are still invisible or burning money on content that doesn’t do anything for their business. 

In this episode, I sit down with Andrew Anwar, a videographer, brand strategist, and content growth expert who’s worked with major brands like Nike and helped businesses turn content into real revenue...not just likes and views.

This conversation isn’t about going viral. It’s about what people are getting wrong about content today, what used to work but doesn’t anymore, and how branding, marketing, and attention actually connect to sales. We break down what’s working right now, what’s a waste of time and money, and how to think about content if you actually want it to drive business, not just fill your feed.