<p>According to a 2025 seismic report, up to 70% of B2B content goes unused. Not because it's bad, but because it's disconnected. In this episode of <em>This is Strategic Marketing</em>, Pamela Muldoon explores why so much content never sees the light of day, what that reveals about broken workflows, and how to realign creation with real business use. </p>

According to a 2025 seismic report, up to 70% of B2B content goes unused. Not because it's bad, but because it's disconnected. In this episode of This is Strategic Marketing, Pamela Muldoon explores why so much content never sees the light of day, what that reveals about broken workflows, and how to realign creation with real business use.

Why Most Content Never Gets Used

This is a strategic marketing podcast, a twice-weekly series hosted by Pamela Muldoon. In under five minutes, you'll get a story, a challenge, and a smarter next step to help you lead your marketing with clarity and impact.

Marketing is busier than ever. Teams are creating more campaigns, more content, and adopting more tools, yet too often, all that motion doesn't translate into real progress. This podcast explores the moments where marketing loses its way and reframes them into opportunities to think differently, work smarter, and align with what really matters.

Each short episode addresses a specific challenge, ranging from broken workflows and scattered personas to campaign launches without a clear finish line. Pamela brings a storyteller's approach to complex marketing problems, making them simple, relatable, and actionable.

Whether you're a marketing leader, a content strategist, or a practitioner who wants to elevate your work, This Is Strategic Marketing is your twice-weekly pause to step back, see the bigger picture, and move from activity to meaningful impact. 

Episodes drop every Sunday and Thursday.

Business

Marketing

This is a strategic marketing podcast, a twice-weekly series hosted by Pamela Muldoon. In under five minutes, you'll get a story, a challenge, and a smarter next step to help you lead your marketing with clarity and impact. Marketing is busier than ever. Teams are creating more campaigns, more content, and adopting more tools, yet too often, all that motion doesn't translate into real progress. This podcast explores the moments where marketing loses its way and reframes them into opportunities to think differently, work smarter, and align with what really matters. Each short episode addresses a specific challenge, ranging from broken workflows and scattered personas to campaign launches without a clear finish line. Pamela brings a storyteller's approach to complex marketing problems, making them simple, relatable, and actionable. Whether you're a marketing leader, a content strategist, or a practitioner who wants to elevate your work, This Is Strategic Marketing is your twice-weekly pause to step back, see the bigger picture, and move from activity to meaningful impact. Episodes drop every Sunday and Thursday.

Share Why Most Content Never Gets Used

Sign up to save your podcasts

Why Most Content Never Gets Used

Why Most Content Never Gets Used