​Summary

Most B2B companies invest heavily in video marketing — yet see little to no impact on sales. In this episode, Hannah Eisenberg explains why traditional brand, product, and culture videos often fail to build trust or drive revenue. She introduces the Selling Seven videos that consistently convert by focusing on education, transparency, and authenticity.

What You’ll Learn:

• The five types of videos most B2B companies produce that don’t generate sales
• What the Selling Seven videos are and why they work
• How each video supports a different stage of trust-building in the TrustLeader Framework
• Practical tips for creating videos that educate and convert
• How to identify which videos to prioritize in your own strategy

Timestamps:

• 0:00 Introduction to Video Marketing Challenges
• 06:27 The Five Video Types to Avoid
• 06:54 The Selling Seven: Effective Video Types
• 07:37 1. The Landing Page Video
• 09:14 2. The 80% Video
• 10:48 3. The Product or Service Page Video
• 11:43 4. The Bio Video
• 13:39 5. The Customer Journey Video
• 14:48 6. The Cost & Price Video
• 17:42 7. The Claims We Make Videos
• 18:38 Why Selling 7 Videos Work