How Creators Make Money

Why Most Creators Are Broke (Even With a Big Audience)


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In this episode, Justin and Grace sit down with JC Rodriguez to break down how creators should be thinking about building multiple income streams to thinking about cash flow, taxes, and long-term financial stability as a creator.

Inside:

  • Revenue vs. profit — why many creators get this wrong
  • How creators should think about taxes, savings, and reinvesting income
  • Common financial mistakes creators make early on
  • When to monetize vs. when to grow distribution• Building long-term financial security as a creator

Timestamps:

00:00 – Intro & JC Rodriguez’s background

05:30 – How JC thinks about creator income streams

12:10 – Revenue, profit, and cash flow for creators

19:40 – Monetization timing mistakes

27:15 – Taxes, savings, and reinvesting creator income

35:00 – Risk management and income diversification

42:20 – Long-term financial planning for creators

48:10 – Closing thoughts


🎙️ Hosted by Grace Ling & Justin Nguyen

📍 How Creators Make Money — the podcast where we unpack the real strategies behind today’s smartest creators.

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How Creators Make MoneyBy How Creators Make Money