In this episode of Dealer Tech Talk, Simon Verona is joined by Neil Smith from Motorvait to explore one of the biggest challenges facing modern dealerships: understanding the numbers that actually drive performance.

From lead generation and conversion to technology overload and lost opportunities across the sales funnel, this conversation looks at where dealers are still falling short and what practical steps they can take to improve.

Neil shares insights from his experience at Imperial Cars, Cazoo, and now Motorvait, including how the right systems, processes, and data visibility can transform dealership performance at scale.

In this episode, we discuss:

•  Why most dealers still don’t know their real lead numbers 
•  How Imperial scaled from 80 cars a month to over 2,000 
•  Why tech only works when it fits the process 
•  The challenge of too many disconnected tools 
•  Where dealers lose customers in the sales funnel 
•  Why part exchange remains a major point of attrition 
•  How to identify the biggest opportunities for improvement 
•  The one thing dealers should go away and do today 

If you want to improve performance without just adding more systems, this episode is packed with practical insight.