Most digital projects fail. Not because of bad code — but bad thinking.

In this premiere episode of The Disruptors™, Ritesh Shah and Julian Wallis unpack the costly truth behind failed transformations. From multimillion-dollar ERP disasters to customer portals no one uses, they break down why most businesses confuse tools with strategy — and how PSV Thinking™ flips the model.

Whether you're leading a transformation or trying to justify your next tech investment, this episode will give you the filter to sort what’s worth building from what’s not.

Topics Covered:

The Foundation

• 00:00:45 – Welcome to The Disruptors™
   Ritesh and Julian introduce the show and what listeners can expect from the series.
• 00:01:52 – PSV Thinking™ Explained
   Why every transformation must focus on Profit, Scale, and Value — or it’s doomed to fail.
• 00:02:44 – What Digital Transformation Isn’t
   A reality check on why most businesses confuse “building tech” with “creating outcomes.”

Where It Goes Wrong

• 00:06:58 – Hard Lessons Behind the Framework
   How Intuji’s early missteps helped refine their transformation approach.
• 00:10:00 – When AI is Just Hype
   Why bad data and poor planning ruin most AI projects before they start.
• 00:11:41 – Portals Done Right (and Wrong)
   What makes a customer portal scalable, useful, and worth the investment?
• 00:13:07 – Assumption-Led Projects
   How skipping research leads to wasted time, money, and morale.
• 00:16:49 – Why “More Sales” Isn’t a Strategy
   Specificity creates traction — vague goals create chaos.

How to Get It Right

• 00:21:46 – The Edge Factor
  Why your tech experience should be impossible to copy — and your #1 advantage.
• 00:23:12 – Spotting the Wrong Clients
  How Intuji disqualifies businesses that are not ready for fundamental transformation.
• 00:40:18 – The Threat of Smarter Competitors
  A thought experiment to expose how exposed your business really is.

Every topic ties back to one idea: if it doesn’t deliver profit, scale, or value — it’s not worth building.

Key Takeaways from this Episode:

● Why most transformation projects fail before they begin
● How PSV Thinking™ ensures every initiative is ROI-focused
● What makes a portal scalable vs. pointless
● The hidden cost of assumptions and vague strategy
● How to create real competitive advantage through digital

Learn More / Resources:
Visit our Learning Centre at https://intuji.com/learning-centre/ for more resources on PSV Thinking®, digital transformation, and enterprise growth.

Connect With Us:
The Disruptors LinkedIn: (https://www.linkedin.com/company/the-disruptors-official)
Intuji LinkedIn: (https://www.linkedin.com/company/intuji)
Intuji Website: (https://intuji.com/)

Subscribe to The Disruptors to learn how to apply PSV Thinking® and create an EdgeFactor® in your business.