Ann Carden says the problem isn’t talent - it’s how you show up, price, and position yourself. Alyssa Nolte sits down with Ann to rethink why so many smart, skilled people are overlooked while others with less experience win the market.

If you’ve ever felt invisible, underpriced, or unsure how to turn your expertise into the right kind of clients, this conversation will change how you think about your value.

Why listen? Ann shares real stories from her work helping experts land $50k–$400k clients, while Alyssa opens up about her own journey of learning to charge for work that is worth doing.

Key takeaways:

• Influence matters more than titles… you don’t need to be an “influencer,” but you do need influence.
• Confidence in your price sets the tone - clients feel it when you’re unsure.
• The right positioning attracts better clients who pay more, move faster, and respect your time.

This episode is for anyone ready to stop playing small and start rethinking how expertise and customer relationships really grow.