In this episode of Founders Future, with host Mishal Saeed, we sit down with Steve and Melissa Fultz, co-founders of The Fultz Group, a consultancy dedicated to helping family businesses navigate succession planning and operational transformation. The couple shares their unique journey—Melissa’s corporate background in healthcare automation and Steve’s experience growing up in a multi-generational family business—and how they merged their expertise to address a critical gap: baby boomer entrepreneurs struggling to transition their life’s work. They reveal their "practical profitability" framework, which combines AI-driven process automation with relationship-focused strategies to help business owners systematize their operations and prepare for sale or succession.

The Fultzes also dive into their community-first approach, offering free resources alongside paid digital products (like their $497 video course) to democratize access to succession planning. They discuss the challenges of balancing their own businesses while building this passion project, and why they prioritize organic growth through LinkedIn, YouTube, and intimate retreats over hard sales pitches. For founders navigating family dynamics, exit strategies, or scalability, Steve and Melissa’s story is a masterclass in aligning purpose with profit—and proving that chaos isn’t a sustainable business model.