In this episode, we sit down with Thor from Emerald Coast BJJ, a gym owner and entrepreneur who’s built a thriving Jiu-Jitsu academy from the ground up. Thor shares his journey of growing Jiu-Jitsu in a small city, the importance of community, and why he believes Jiu-Jitsu people are the best people in the world. Plus, we dive into his unique approach to running a business-first academy and how he’s shaking things up by adding a coffee shop inside his gym. If you’re passionate about Jiu-Jitsu, business, and building something bigger than yourself—this episode is for you!