What if the metrics your company relies on every day… are giving you the wrong answers?

In this episode, Pranav &  Sundar break down:

Why Uber cut $35M in Meta spend
The real meaning of incrementality
Why CAC swings can mislead entire organizations
How brand advertising actually works in saturated markets
Why marketers obsess over dashboards that don’t matter
And how AI is changing the future of analytics

This is a deep dive into modern marketing measurement, experimentation, brand strategy, and executive decision-making — designed for CMOs, growth leaders, and marketing operators navigating today’s increasingly noisy data landscape.

If you care about attribution, brand ROI, MMMs, incrementality testing, or performance marketing… this episode is for you.