Skyler Reeves, CEO & Founder of Ardent Growth, shares how he applies financial modeling to content marketing to drive ROI. He's developed an algorithm to assess what TAM looks like for any given industry by analyzing keyword data. In this conversation, we cover:

• How to apply financial modeling to content marketing plans
• Why most teams fail at content marketing
• The metrics marketing should and should not focus on
• The importance of having a repeatable production process
• And much more