Giles Denning spent 10 years running nightclubs. Now he runs a free fitness trade show that pulls thousands of the industries biggest names together, and he's building something he believes the men's space is missing entirely.

His take: men's mental health has plenty of reactive solutions but nothing proactive. So he's building it.

In this episode we cover:

• The trade show model: why PerformX is free to enter and still turns a profit
• How he rebuilt everything in lockdown after he quit a job his gut told him not to take
• The men's mental fitness idea, and why most men are sitting at zero
• Going from victim to creator, and the mindset shift behind it
• Why a hard workout plus proper men's work beats a retreat most blokes would never book

Giles also gets honest about the stomach illness he carried for years, the one that turned out to be pushed-down stress rather than an allergy, and what fixed it.

Giles Denning runs brand at PerformX, the business of fitness show, now into its sixth year and drawing 5,000+ people to the NEC.

He's also building Habitual, a men's mental fitness club that blends training with men's work. Over a decade in the UK fitness industry, from gym marketing to nightclub branding to events.

Follow The Entrepreneur's Cut wherever you listen.

Connect with Giles: instagram.com/giles_denning