Making MarTech

Why Most Mid-Market Companies Are Missing Their Data Advantage (ft. Ed Lorenzini)


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What if you could unlock deep consumer insights in minutes without a team of analysts or a huge budget?


In this episode, Himnish Jindal sits down with Ed Lorenzini, CEO of Analyze Corporation, to explore how their flagship platform, Analyze360, is transforming marketing for mid-market companies. From automated consumer segmentation to AI-powered reporting, Ed reveals how businesses can compete, and win, by turning raw data into actionable strategies.


We dive into:

  • Why most mid-market companies are sitting on untapped goldmines of consumer data
  • How AI is making real-time segmentation and reporting effortless
  • The challenges (and solutions) for generating quality leads in a crowded market
  • What’s next for Analyze360, from geospatial data to intent-based marketing


If you’re ready to see how data-driven decisions can boost growth, streamline marketing, and give you an edge, this is a must-listen conversation on the future of mid-market marketing.

Check out Analyze360 here: https://www.analyzecorp.com/

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Making MarTechBy Himnish Jindal