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Why Most People Are Terrible at Gift Giving
Most people think gift giving is about being nice.
Sara Hardwick Grintz shows why it’s actually a business skill—and why getting it wrong quietly kills ROI.
In this episode, we sit down with Sara Hardwick Grintz, President of the RuhlinGroup, to break down what it really means to be a phenomenal gift giver—and how intentional gifting can strengthen relationships, land clients, and create long-term returns.
This isn’t about swag or spending more money.
It’s about understanding why gifts work—or don’t.
In this episode, you’ll learn:
1. Why most people unintentionally give forgettable or damaging gifts
2.The real difference between transactional gifts and relationship-building ones
3. How thoughtful gifting directly impacts trust, loyalty, and ROI
4. Common corporate gifting “do’s and don’ts” most businesses ignore
5. Why emotional relevance matters more than price
6. How entrepreneurs can use gifting as a long-term growth strategy
This episode is for you if:
1. You’re an entrepreneur, leader, or sales professional
2. You want clients to remember you after the deal
3. You’ve tried gifting but didn’t see real results
4.You want stronger relationships without forcing more touchpoints
Stick around—this episode will completely change how you think about gift giving in business.
CATCH SARA HERE
Ruhlin Group: https://www.ruhlingroup.com
LinkedIn: https://www.linkedin.com/in/sarahardwick/
https://giftologygroup.com/beyondgiftology/
Timescode:
00:00 Why Gift Giving Fails
01:15 Meet Sara Hardwick Grintz
02:55 Why Most Gifts Miss
05:30 Gifts vs. Buying Stuff
08:00 Emotion Beats Price
11:40 The Generic Gift Problem
14:20 The Self-Centered Mistake
17:00 Corporate Gifting Fails
20:30 Gifts That Hurt ROI
23:10 What Makes Gifts Stick
26:00 Gifting Done Right
29:20 Long-Term Gifting
32:40 Systemizing Gifts
36:10 Gifting for Relationships
39:00 Final Advice
41:00 One Rule That Matters
STAY CONNECTED:
https://www.instagram.com/the1percent_podcast/
https://www.facebook.com/the1percentpodcast/
http://tiktok.com/@the1percent_podcastPodcast
WANT TO CONNECT TO OUR HOST?
Vin:
Email: Vincentinfante.life
Instagram: https://www.instagram.com/vin.infante/
Shane:
Email: [email protected]
LISTEN ON OTHER SITES
Spotify: https://bit.ly/3HtT10C
Apple Podcast: https://bit.ly/3HtT10C
View all episodes
By Vin Infante, Shane RiggsMost people think gift giving is about being nice.
Sara Hardwick Grintz shows why it’s actually a business skill—and why getting it wrong quietly kills ROI.
In this episode, we sit down with Sara Hardwick Grintz, President of the RuhlinGroup, to break down what it really means to be a phenomenal gift giver—and how intentional gifting can strengthen relationships, land clients, and create long-term returns.
This isn’t about swag or spending more money.
It’s about understanding why gifts work—or don’t.
In this episode, you’ll learn:
1. Why most people unintentionally give forgettable or damaging gifts
2.The real difference between transactional gifts and relationship-building ones
3. How thoughtful gifting directly impacts trust, loyalty, and ROI
4. Common corporate gifting “do’s and don’ts” most businesses ignore
5. Why emotional relevance matters more than price
6. How entrepreneurs can use gifting as a long-term growth strategy
This episode is for you if:
1. You’re an entrepreneur, leader, or sales professional
2. You want clients to remember you after the deal
3. You’ve tried gifting but didn’t see real results
4.You want stronger relationships without forcing more touchpoints
Stick around—this episode will completely change how you think about gift giving in business.
CATCH SARA HERE
Ruhlin Group: https://www.ruhlingroup.com
LinkedIn: https://www.linkedin.com/in/sarahardwick/
https://giftologygroup.com/beyondgiftology/
Timescode:
00:00 Why Gift Giving Fails
01:15 Meet Sara Hardwick Grintz
02:55 Why Most Gifts Miss
05:30 Gifts vs. Buying Stuff
08:00 Emotion Beats Price
11:40 The Generic Gift Problem
14:20 The Self-Centered Mistake
17:00 Corporate Gifting Fails
20:30 Gifts That Hurt ROI
23:10 What Makes Gifts Stick
26:00 Gifting Done Right
29:20 Long-Term Gifting
32:40 Systemizing Gifts
36:10 Gifting for Relationships
39:00 Final Advice
41:00 One Rule That Matters
STAY CONNECTED:
https://www.instagram.com/the1percent_podcast/
https://www.facebook.com/the1percentpodcast/
http://tiktok.com/@the1percent_podcastPodcast
WANT TO CONNECT TO OUR HOST?
Vin:
Email: Vincentinfante.life
Instagram: https://www.instagram.com/vin.infante/
Shane:
Email: [email protected]
LISTEN ON OTHER SITES
Spotify: https://bit.ly/3HtT10C
Apple Podcast: https://bit.ly/3HtT10C