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Why Most People Fail at Personal Branding | Sun Yi
If you’ve ever felt like a late bloomer, stuck in the wrong lane, or unsure how to translate your story into something meaningful—this episode is going to shift your perspective.
In this conversation, I sit down with Sun Yi, a master storyteller, entrepreneur, and personal branding strategist trusted by names like Mel Robbins, Jay Shetty, and Marc Randolph. Sun takes us deep into his journey—from hitting rock bottom in his twenties to building an award-winning agency and a global creator community. And more importantly, how storytelling became the superpower that changed everything.
We dive into the realities of entrepreneurship, the lessons failure teaches, and the ego traps that slow us down. We unpack what branding really is, why discipline often starts with hitting your lowest point, and how to build a business that feels aligned and authentic.
If you’re chasing clarity, building a brand, or trying to find your lane—this episode will feel like the permission and blueprint you didn’t know you needed.
✅ What You’ll Learn
- Why your story is more powerful than you think
- How to find your superpower by listening to your audience
- What ego does to your business and how to check it
- Why failure is the fastest way to self-awareness
- How to turn laziness into discipline
- The truth about authenticity and building a brand that connects
- Why usefulness might be the best definition of success
- How content creation helps you discover your niche and your voice
⏱️ Timestamps
06:03 – The Evolution of Storytelling in Business
11:47 – Finding Your Superpower in Storytelling
17:48 – Embracing Failure as a Learning Tool
23:49 – The Role of Ego in Entrepreneurship
35:34 – Embracing Laziness and Developing Discipline
44:35 – Building an Authentic Brand
01:00:15 – Redefining Success and Purpose
🔗 Connect with Sun Yi:
Website: https://sunyi.co/
Instagram: https://www.instagram.com/sun.yi/
Night Owl Nation: https://sunyi.co/night-owl-nation/
🔗 Connect with Joe De-Paola:
Website: https://www.joedepaola.me/
Instagram: https://www.instagram.com/joeydepaolaa/
LinkedIn: https://www.linkedin.com/in/joe-de-paola-3892b8224/
View all episodes
By Joe De-PaolaIf you’ve ever felt like a late bloomer, stuck in the wrong lane, or unsure how to translate your story into something meaningful—this episode is going to shift your perspective.
In this conversation, I sit down with Sun Yi, a master storyteller, entrepreneur, and personal branding strategist trusted by names like Mel Robbins, Jay Shetty, and Marc Randolph. Sun takes us deep into his journey—from hitting rock bottom in his twenties to building an award-winning agency and a global creator community. And more importantly, how storytelling became the superpower that changed everything.
We dive into the realities of entrepreneurship, the lessons failure teaches, and the ego traps that slow us down. We unpack what branding really is, why discipline often starts with hitting your lowest point, and how to build a business that feels aligned and authentic.
If you’re chasing clarity, building a brand, or trying to find your lane—this episode will feel like the permission and blueprint you didn’t know you needed.
✅ What You’ll Learn
- Why your story is more powerful than you think
- How to find your superpower by listening to your audience
- What ego does to your business and how to check it
- Why failure is the fastest way to self-awareness
- How to turn laziness into discipline
- The truth about authenticity and building a brand that connects
- Why usefulness might be the best definition of success
- How content creation helps you discover your niche and your voice
⏱️ Timestamps
06:03 – The Evolution of Storytelling in Business
11:47 – Finding Your Superpower in Storytelling
17:48 – Embracing Failure as a Learning Tool
23:49 – The Role of Ego in Entrepreneurship
35:34 – Embracing Laziness and Developing Discipline
44:35 – Building an Authentic Brand
01:00:15 – Redefining Success and Purpose
🔗 Connect with Sun Yi:
Website: https://sunyi.co/
Instagram: https://www.instagram.com/sun.yi/
Night Owl Nation: https://sunyi.co/night-owl-nation/
🔗 Connect with Joe De-Paola:
Website: https://www.joedepaola.me/
Instagram: https://www.instagram.com/joeydepaolaa/
LinkedIn: https://www.linkedin.com/in/joe-de-paola-3892b8224/