Greatness isn’t luck. It’s built through discipline, obsession, and long-term execution.

In this episode of Born to Be Great, Justin and Nick sit down with Michael Brandt, founder of Ketone-IQ, to explore what it takes to build elite performance — in business, athletics, and life.

Michael shares lessons from Shark Tank, building military-grade performance products, marathon training, and scaling a billion-dollar brand.

This episode explores obsession, focus, energy management, and why real success is earned through consistency when pressure is highest.

Key Takeaways

🟦 Obsession fuels greatness when disciplined

🟦 Performance is built daily

🟦 Focus outperforms balance in critical moments

🟦 Long-term vision wins

00:00 Intro

01:24 Michael's Shark Tank Experience

04:10 The Birth of Ketone-IQ

07:33 Military Contracts and Performance

18:28 Understanding Ketones and Their Benefits

19:48 Mindset and Entrepreneurial Advice

22:20 Balancing Priorities: The Key to Success

23:02 The Power of Obsession

28:15 Training for Marathons

33:15 Building a Billion Dollar Business

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