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Why Most Realtors Fail at Goal Setting (and How to Fix It)
Most real estate agents aren’t lazy—they’re just working off a broken system. In this episode, Justin breaks down the real reasons agents fail to hit their goals and how to fix the process so you can finally start winning with confidence and clarity.
In This Episode:
The 4 Most Common Reasons Realtors Fail at Goals
Goals are too vague ("I want to sell more homes")
Goals are too big and far away (12-month targets with no checkpoints)
No accountability or tracking system
No connection to a personal "why"
The Fix: A Smarter, More Effective Approach
Set specific short-term goals (e.g., "5 deals in 90 days")
Use the 12-Week Year system to create urgency and momentum
Track your activity with tools that work for you (Google Sheets, CRM, calendar, etc.)
Tie every goal to a deeper purpose—your family, your freedom, your peace of mind
Real-World Example:
One agent set a vague 30-home goal and was ready to give up by March. After applying Justin’s system—resetting with 90-day targets and aligning goals to their personal why—they ended the year exceeding their original goal.
Call to Action:
If this resonated with you, take action now:
Join Justin’s Free Goal-Planning Webinar – Get step-by-step help building your 90-day roadmap.
Get Ready for the Real Estate Success Blueprint Launch – A full system to help you hit your goals without burning out.
Final Word:
It’s not your effort that’s the problem—it’s the structure. Fix your process, and the results will follow.
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By Justin Letheby - eprofessor
5
11 ratings
Most real estate agents aren’t lazy—they’re just working off a broken system. In this episode, Justin breaks down the real reasons agents fail to hit their goals and how to fix the process so you can finally start winning with confidence and clarity.
In This Episode:
The 4 Most Common Reasons Realtors Fail at Goals
Goals are too vague ("I want to sell more homes")
Goals are too big and far away (12-month targets with no checkpoints)
No accountability or tracking system
No connection to a personal "why"
The Fix: A Smarter, More Effective Approach
Set specific short-term goals (e.g., "5 deals in 90 days")
Use the 12-Week Year system to create urgency and momentum
Track your activity with tools that work for you (Google Sheets, CRM, calendar, etc.)
Tie every goal to a deeper purpose—your family, your freedom, your peace of mind
Real-World Example:
One agent set a vague 30-home goal and was ready to give up by March. After applying Justin’s system—resetting with 90-day targets and aligning goals to their personal why—they ended the year exceeding their original goal.
Call to Action:
If this resonated with you, take action now:
Join Justin’s Free Goal-Planning Webinar – Get step-by-step help building your 90-day roadmap.
Get Ready for the Real Estate Success Blueprint Launch – A full system to help you hit your goals without burning out.
Final Word:
It’s not your effort that’s the problem—it’s the structure. Fix your process, and the results will follow.