Ep. 15 - A well-designed wine program can be a major revenue driving POD – or a costly, space hogging mistake! In this episode, Bruce Russo and Diane Armitage break down what actually works: how much wine inventory you really need, why overbuilding storage kills profits, smart display strategies that sell, better ways to manage temperature (and why Bruce avoids wine coolers), and how shifting customer trends are reshaping today’s wine programs. If you want your wine to flow — and your profits to grow — this one’s for you.

(0:53) Swirl, Sniff, Sip: Why Wine Programs Deserve More Love

(2:29) Liquid Assets: Managing Wine Inventory Without Bleeding Cash

(7:20) Front & Cellar: Smart Storage That Sells Before the Cork Pops

(12:06) Case Study: The Two-Tier Wine Program That Doubled Sales

(15:00) Beyond the Cooler: Sexy Alternatives to Traditional Wine Displays

(18:51) Pour & Profit: Turning Wine Dinners Into Revenue Machines

(20:29) Rep-utation Matters: How to Build Wine Distributor Goldmines

(21:43) Final Pour: Demographic-Savvy Wine Lists That Actually Work

(24:18) Cheers to That: Your Next Move for Smarter Wine Strategy