In this episode of 9-5 Exit Plan, I sit down with entrepreneur and bestselling author Joe Rockey to discuss sales psychology, leadership, motivation, and business performance.

Joe shares lessons from building 29 companies and explains why understanding human behavior is the key to improving sales, fixing leadership problems, and creating stronger business systems.

We also discuss incentives, burnout, communication, and how entrepreneurs can build businesses that create trust, performance, and long-term growth.