In this episode of Sip and Scale, I sit down with Aviv Shalgi, founder of Solar Simplified, to break down why so many startups fail, and what you can do to avoid the same fate. Aviv shares how Solar Simplified is flipping the traditional solar model on its head, the biggest challenges in customer education, and how data-driven decision-making is the key to business growth. We also dive into marketing strategies, the power of delegation, and why testing before scaling is crucial for any startup.

What You’ll Learn:

✅ Why 80% of Americans can’t access solar energy—and how Solar Simplified is changing that
✅ The biggest mistake startups make when launching new products
✅ How to use data to make smarter business decisions
✅ The evolution of marketing strategies—and what works in today’s market
✅ Why delegation is essential for scaling without burnout

Episode Highlights:

• 00:00 Intro
• 01:25 Revolutionizing Solar Energy Access
• 06:51 Challenges in the Solar Industry
• 11:01 Customer Education and Engagement
• 16:09 The Go-To-Market Strategy
• 24:30 Leveraging Data and Analytics
• 40:36 Common Pitfalls for Startups
• 45:07 The Evolution of Marketing Strategies
• 50:36 The Importance of Delegation
• 58:16 Outro

Stay tuned for more episodes!

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