Jim Herbert is an unabashed cheerleader of the Open SaaS approach at BigCommerce, Herbert now finds himself in the middle of the biggest product announcement for BigCommerce in recent years, it’s new Multi-Storefront solution that will give merchants even more flexibility and ease of use.

Digital River’s Jason Nyhus recently spoke with Herbert about Multi-Storefront, Open SaaS and how flexibility is key for brands striving for long-term success.