Green Disruptors: Scaling the Future

Why Multifamily Solar Matters — And How Shine Is Making It Work


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In this episode of Green Disruptors, Megan sits down with Owen, founder and CEO of Shine, a solar company solving one of the most challenging sustainability puzzles — how to economically install onsite solar for multifamily housing.

Owen shares his journey from finance to Yosemite rock climbing to entrepreneurship, and how that path led him to create a niche but highly impactful solution for decarbonizing apartment buildings.

We discuss:

• What makes solar so challenging in multifamily settings

• The “split incentive” problem between owners and tenants
• Shine’s custom software that makes installations — and billing — feasible
• Why 2025 will be turbulent but ultimately advantageous for renewable energy
• The massive addressable market and why Shine stays laser-focused
• The sustainability math — how much carbon impact a single project has

If you care about scaling clean energy, investing with impact, or understanding the business realities behind renewables, this conversation brings the clarity.

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Green Disruptors: Scaling the FutureBy Megan Kjar