The Merchant Mastery Podcast

Why Naive Optimism Can Be The Key To Navigating The World Of Entrepreneurship


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Sina Zere, Co-Founder of Buff Experts, shares SO much incredible information in this episode, we had a hard time wrapping it up at one hour.

You don't have to operate in the beauty industry to get some key takeaways from this episode, including:

- How to find a manufacturer.

- Why standing behind your brand is the single most important thing you can do.

- What to do when a big retailer like Nordstrom comes knocking.

- Why "naive optimism", as Sina likes to call it, has helped her navigate the sometimes treacherous waters of entrepreneurship.

Trust us, this is one episode you'll want to bookmark.

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The Merchant Mastery PodcastBy Merchant Mastery