Making a Scene Presents - Why Networking Still Runs the Music Business

There is a lie floating around the modern music business, and a lot of artists have swallowed it whole. The lie says your career is built on content. It says your future lives inside metrics. It says if you post enough clips, chase enough trends, and feed enough short-form platforms, the machine will reward you. Maybe you will get lucky. Maybe an algorithm will tap you on the shoulder. Maybe some stranger in a hoodie in a tech office will decide your song belongs in a playlist and your life will change.

http://www.makingascene.org