Not That Kind of CEO - Business for Mompreneurs

Why New Goals Trigger Burnout for Overwhelmed Mompreneurs


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You’re exhausted, but not the kind of tired that sleep fixes. You’re an overwhelmed mompreneur sitting down to work, feeling resistance in your body, and wondering why motivation and consistency feel so hard lately.

January pressure, new goals, new plans, new habits, it all sounds good on paper. But when you’re balancing motherhood and entrepreneurship, that push to do more can lead to mompreneur burnout instead of progress.

In this episode, we talk about why goal-setting often backfires when you’re already stretched thin. Why the tension you feel isn’t laziness or lack of discipline, but a sign of misalignment between your energy, your season of life, and the expectations you’re carrying. And why forcing work-life balance never works when you ignore what’s actually going on underneath.

If you’re a mom entrepreneur feeling burned out, overwhelmed, or stuck between wanting more from your business and needing space to breathe, this episode will help you understand what’s really happening, and why pushing harder isn’t the answer.

Join the WTF Reset and Start the New Year Grounded

If you don’t want to carry the same chaos into the new year, I’d love for you to join my WTF Reset, a free 5-day reset created specifically for mompreneurs who want clarity, direction, and momentum that actually fits their life.

Inside the WTF Reset, I help you:

  • Reconnect with your vision and direction
  • Get honest about your real capacity in this season
  • Reset your focus, priorities, and expectations
  • Create a simple 30-day action plan that works with you, not against you

This is not about pushing harder or doing more. It’s about resetting how you move forward so your business finally feels doable again.

The WTF Reset starts January 19th and it’s completely free.

👉 Sign up and give yourself a real reset before the year takes off.

FOLLOW AYLA: ⁠@ayladenhartog⁠

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Not That Kind of CEO - Business for MompreneursBy Ayla den Hartog