New coaches, consultants and business owners should try to DIY their marketing

If you're just getting started as a coach or consultant, you may be wondering if you should do your own marketing or hire someone to do it for you.

In this podcast, I explain why I believe that newbie coaches and consultants should do their own marketing, at least at first.

It's all about authenticity and learning your target market.

I have a big opinion that’s not always a popular one:

I viscerally believe that new coaches, consultants and business owners should try to DIY their marketing – at least through their first year.

Already, I hear audience members scoffing. I told you – it’s not a popular opinion!

There seems to be an overwhelming amount of talks available that insist that new business owners should start outsourcing things that aren’t client-facing, or sales, ASAP.

And, as an outsourced digital marketing provider, I totally get it. I see the benefit in outsourcing your marketing, and any number of other tasks in your business.

I’m the first person to grab the megaphone to tell overwhelmed and burnt-out business owners to start figuring out what tasks can be outsourced – and to start hiring professionals to handle those services right away.

That being said, I think there are huge benefits to new coaches, consultants and small business owners to DIY-ing their marketing.

Let’s talk about the top three reasons I think that new business owners should DIY their marketing, and how it could positively impact your business.