In this episode of Founders, Future, host Jae Encarnacion sits down with Samantha Melting, President and Co-Owner of Mayfield Consulting, Inc., to explore her journey from leading multibillion-dollar businesses at Synchrony and Bank of America to acquiring and transforming a 37-year-old consulting firm. Samantha shares how Mayfield Consulting helps small and mid-sized businesses amplify their strategies—from marketing and branding to acquisitions—through hands-on execution, market research, and operational expertise.

Samantha dives into the challenges of rebranding a legacy business, the power of niching down, and how AI has revolutionized their workflow. She also reveals her unexpected pivot into manufacturing consulting and the importance of solving client problems—not just selling services. With a focus on scaling through automation and strategic networking, Samantha’s story is a masterclass in reinvention and sustainable growth.