If you’ve ever posted something you were proud of only to get barely any likes or comments, this episode will change how you see it.

It’s easy to assume your content is the problem, but that’s not what’s really happening. People aren’t engaging less because your work is bad. They’re engaging less because the way they consume content has completely changed.

We’re living in a world of fast scrolling, instant decisions, and constant dopamine hits. Most people are not carefully looking at posts anymore. They’re deciding in less than a second whether to stop or keep moving. And in that environment, even great content can get ignored.