Most companies say they want to be data-driven. Most data leaders know the real problem is adoption. In Episode 10, Sam Wrench (Reality Mine) explains why data is not just engineering, why you should never AI the parts of a job people love, and why the “Export to Excel” button might be one of your most important product features.We get into:- stakeholder politics and why insight creates friction- how to build a data culture people actually buy into- hiring for thinking, not just SQL- why dashboards fail when they ignore the human element- what it takes to build a data function from scratch