Ever try to sell someone on why you're the right person for them to hire in tech? Or maybe you have a software product or offer freelance IT consulting services you need to sell? I'll bet you've run into the situation where the other person you're talking to doesn't seem to "get" why you're the best solution to their tech problems.

In this episode, I share what I've learned through digital marketing about how to really connect with the person you're convincing in tech, so they can understand the value you offer - and buy your idea. This can help you escape the corporate grind and work for yourself as an entrepreneur, consultant, coach - or sell courses. But it can also help you with the everyday challenge of convincing software architects, managers, and anyone you work with to support any idea you have.

Join my Patreon:  https://thrivingtechnologist.com/patreon

Learn about one-on-one career coaching with me: https://thrivingtechnologist.com/coaching

TechRolepedia, a wiki about the top 25 roles in tech:  https://thrivingtechnologist.com/techroles

The Thriving Technologist career guide:  https://thrivingtechnologist.com/guide

You can also watch this episode on YouTube. 

Chapter markers / timelinks:

(0:00) Introduction (3:02) Episode Outline (4:25) 1 How Aware Is Your Prospect of The Problem? (5:10) 1.1 Problem Unaware (7:27) 1.2 Problem Aware (9:46) 1.3 Solution Aware (10:43) 1.4 Ready to Buy (13:46) 2 How Well Do You Know Your Prospect? (14:44) 2.1 Basic Demographics (16:12) 2.2 Industry-Specific Demographics (18:21) 2.3 Psychographic Profile (21:29) 3 Are You Selling To The Right Prospect? (21:37) 3.1 Who's The Ultimate Buyer? (23:52) 3.2 What's The Prospect's Budget? (25:47) 3.3 How Urgent Is Solving The Problem?

Visit me at thrivingtechnologist.com