Most people ask "why me?" Dr. Charles Livingston learned to ask "why not me?" That one shift turned a chiropractor into a digital marketer, and a digital marketer into the founder of one of DTC's most respected premium coffee brands.

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What you'll learn:

• How Charles validated Life Boost Coffee with affiliates before spending a single dollar on paid media
• Why he still forwards every customer support ticket to his personal Gmail, even with 40+ employees
• How to navigate commodity pricing swings and supply chain chaos without blowing your margins
• The exact channel sequencing he used: affiliates first, then paid, then multi-channel expansion
• Why "certified organic" isn't enough, and how third-party toxin testing became a core differentiator
• How the GLP-1 trend is reshaping product formulation across the health and beverage space

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About Dr. Charles Livingston:

Dr. Charles Livingston is a chiropractor turned serial entrepreneur and the founder and CEO of Life Boost Coffee. Before Life Boost, he built Fat Loss Factor and Perfect Origins, two of the affiliate marketing world's most successful digital health brands. He has been operating in direct response marketing for over a decade and brings a practitioner's lens to product development, performance marketing, and scaling DTC brands.

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Key moments:

• 0:00 Cold open: "Why not me?" The mindset shift that changed everything
• 3:52 How bulletproof coffee led to founding a company
• 9:00 Affiliate-first go-to-market: validating before spending on paid
• 12:09 Why Charles still reads every support ticket
• 15:00 Navigating coffee commodity pricing and supply chain chaos
• 32:25 Managing 50+ SKUs and the cost of too many products
• 34:46 GLP-1s, protein trends, and where product innovation is heading
• 45:41 The retail leap: Whole Foods, purchase orders, and floating cash
• 47:42 What a holiday vendor show taught him about buyer psychology

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Connect with Dr. Charles Livingston: 

Website: lifeboostcoffee.com 
Email: [email protected]

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About The Built To Scale Podcast:

Follow us on LinkedIn at: https://www.linkedin.com/company/built-to-scale-agency/ 

For more information about Built To Scale visit: https://www.builttoscale.co/  

If you have any questions, suggestions, or ideas for a future episode, please email [email protected].