Bad for Business

Why not us, why not now?


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Today we are chatting with the founders of Alder Apparel, Mikayla Wujec & Naomi Blackman. They are also the recipients of Founder Fund's $25,000 fund!

Alder Apparel makes outdoor recreation apparel for women. They offer inclusive sizing, female-focused design, sustainable and ethical production. It’s a playful brand that starkly contrasts with the performance-driven, hard-core athletic brands that currently dominate the outdoor space. Get ready to hear about some greasy hands on open air pants!

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Bad for BusinessBy Founders Fund

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