You don't need to be the smoothest salesman to win the most accounts.

Because sometimes it just comes down to who can solve the problem the best. 

That's ultimately the measurement that will go the furthest with the business you're trying to write.

Closing a sale without solving the problem is a temporary solution that's just waiting to get infected. 

Matt Cooper, CEO of Inner-City Group and Community Insurance, talks about how his lack of sales skills improves his problem-solving ability.