3 pairs of jeans. Same size label. 3 different brands. One won’t zip, one’s too loose, and the third fits everywhere except where it counts.

Your first thought isn’t “these brands are inconsistent.” It’s “what’s wrong with my body?”

Nothing. Nothing is wrong with your body. The sizing system has been broken since 1939, and brands profit from the confusion in ways most women never realise. In this episode, I trace how we got here: from a deeply flawed government study, through decades of deliberate manipulation, to the chaos you experience in every fitting room today.

I also share the practical measurement strategies I teach in Body Harmony, so you can stop letting a number on a tag determine how you feel about yourself.

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The Style Shifter Podcast is made by Wonder Wardrobe.