Have you been wanting to update your LinkedIn profile but aren't sure where to start? This episode is going to help you whether you are a seasoned marketer or need a refresher on what to do next.

Brenda Meller is one of LinkedIn’s most trusted voices and a leading expert on building genuine engagement. In this conversation, she joins host Natalie Benamou to share practical, real-world ways to strengthen your presence on LinkedIn, without spending hours online or feeling like you have to be inauthentic to your personal brand.

Whether you’ve been too busy leading teams, growing a business, or serving on boards to focus on LinkedIn, or you’re already active and ready to level up, Brenda offers something for every stage. She explains why showing up consistently matters more than posting constantly and how small, intentional actions lead to meaningful results.

You’ll hear how spending just 15 minutes a day in your feed can give you the right balance of posting and engaging. Hear details about how to keep your profile current so it reflects your professional story today and look forward thinking and not focused on the past.

5 Strategies to Supercharge your LinkedIn Strategy:

• Start with a simple daily rhythm to stay active and visible
• Update your profile and header without overthinking it
• Create real engagement with questions that your followers care about
• Why your headshot is a credibility tool, not a vanity project
• How entrepreneurs can use the 20/80 rule to grow business through relationships

Memorable Brenda Quotes:

• “LinkedIn works best when you treat it like a conversation, not a billboard.”
• “Your headshot is your digital handshake—it tells people you’re present and engaged.”
• “When you show genuine interest in what others share, your own visibility rises naturally.”

Why You’ll Love This Episode:

It’s practical, relatable, and energizing. Brenda brings humor and fresh ideas for every level of LinkedIn user, from leaders easing back in to entrepreneurs building brand visibility. Her message is simple: the best time to engage is now.

One Action Step:

Spend a few intentional minutes a day on LinkedIn. Scroll your feed, read what others are posting, and leave thoughtful comments. You’ll start seeing the people and conversations that matter most to your work.

Thank you for listening to the show. It would mean so much if you would rate and review it to help other listeners hear about us.

Keep shining your light bright. The world needs you.

About Brenda Meller

Helping the self-employed, executives, and corporate teams enjoy a bigger slice of the LinkedIn pie, Brenda Meller is a former corporate marketer turned entrepreneur, national speaker, Chief Engagement Officer at Meller Marketing, author of "Social Media Pie: How to Enjoy a Bigger Slice of LinkedIn," and podcast host of "Enthusiastically Self-Employed".

Social Links:https://www.linkedin.com/in/brendameller/

https://www.mellermarketing.com/bio

Connect with Natalie Benamou

Natalie Benamou is Founder of HerCsuite®, a portfolio career company where women build what's next by infusing AI into courses, masterminds. She helps women be in demand for boards, grow businesses and innovate with AI. Natalie also serves as President and CEO of HER HEALTHX, a nonprofit bridging the care communication gap and improving health outcomes for women.

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