Join us on this week's episode of Industry Insights with Route Consultant as we explore the dynamic world of the bread industry with Chad Johnson, VP of Franchise Services at Flowers Foods. In this episode, we delve into the shifts in consumer preferences, particularly the growing demand for health-conscious products. 

Chad shares Flowers Foods' strategies for staying relevant, including successful product launches like Nature's Own Keto and Dave’s Killer Bread. We also discuss the pivotal role of independent distributors and why now is the ideal time to invest in the bread space. Don't miss Chad's expert insights into the future of the bread business and the opportunities it holds for entrepreneurs.