It is true. Offline marketing still rocks. While your competitors are rushing to do everything digitally, there are many advantages to using off-line marketing. This could be direct mail, printed brochures, exhibitions, free talks and even traditional business networking.
The digital landscape is becoming cluttered and it is hard to stick out. Offline, as fewer companies use these channels, the more you stick out. When was the last time you received a prospective letter? Probably a while ago.
When was the last time you received a letter telling you that a Nigerian prince would split his inheritance with you if you would share your bank details? Never. Direct mail is far more trusted than e-mail as it costs a lot to "spam" a million people.
Find out why and how to use these negelected channels.