In a year that has seen consumers gravitate towards the digital space more than ever before, the state of a franchise’s online presence could make or break their chances with both potential customers and entrepreneurs looking to invest. 

Nobody knows this more than Sally Facinelli, CFE, who has worked at numerous brands and consultancies to help them bolster their front-facing assets. Currently an advisor for brand reputation management organization Consumer Fusion and chief visionary officer at Fresh Advisors, she has seen firsthand the highs and lows of really nailing, or squandering, your digital storefront.

In this episode of the podcast, we hear all about the specific audiences that you should be catering to online, and why it’s time to “look at your competitors as co-conspirators”. 

To keep your finger on the beating pulse of franchising, sign up to our newsletter at globalfranchisemagazine.com, subscribe to our definitive magazine, and join the conversation with our experts today on LinkedIn, Twitter and Facebook.